Where equestrians feel at home

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The go-to horse community for riders, honest stories, and no-BS horse life.

Welcome to Herdspace - a community-led corner of the equestrian world where advice is honest, stories are shared, and nobody’s pretending it’s easy.

What you’ll find here:

Real Talk, Real Riders

This is a space for honest stories, shared experiences, and the kind of advice that makes you feel less alone.

The Friday Feed

Your bi-weekly dose of horsey goodness - straight from the yard to your inbox. Tips, stories, and insights that actually matter.

Useful Resources

A growing library of guides, tools, and checklists - made to help you make confident, no-stress decisions in and out of the saddle.

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Our latest resources:

No fluff. No jargon. Just horsey wisdom that actually helps.

Real talk on horse ownership, and advice you’ll actually use - all written by people who get it. Whether you’re buying, selling or anything in between, we’ll have a resource for it.

What to film? Seller video shot list

The ad is only half the story - the video tells the rest. Whether you’re selling a horse or just trying to avoid time-wasters, this free shot list makes your footage work harder.

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Horse buying - A Q&A sheet for non-horsey parents

Not a horse expert? No problem.
This free Q&A cheat sheet was made for non-horsey parents heading to horse viewings.

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The pre-vetting buyer’s checklist

Don’t rely on the vet check alone. This free checklist helps you ask the right questions before you pay for a vetting - saving time, money, and disappointment

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How to spot a well-written horse advert (and why it matters)

Sick of vague listings and wasted viewings? Learn what separates a great horse advert from a guessing game - and how better ads help everyone.

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A non-horsey parent’s guide to the equestrian world

Thrown into the horse world by your pony-mad child? You’re not alone. Here’s everything I wish I’d known sooner - from kit to culture to decoding the lingo.

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Buying a Horse? 10 red flags to watch for in adverts (and what to ask instead)

Not all horse ads are created equal - and some leave more questions than answers. Here’s how to spot the red flags, ask the right questions, and avoid a wasted viewing.

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Hey
I’m Tracey, a marketer-turned-MD by day, and a horse mum at every other waking hour.

I’ve had a 14-year crash course in all things equestrian thanks to my daughter, and over a decade later, I’m still here. And I’m still asking why the horse world - particularly buying and selling horses - has to be so complicated.
Even with a background in marketing, I found the horse world hard to navigate. Vague ads. Confusing jargon. No clear path for buyers, sellers, or anyone trying to do it right. Long-term? I want to change the way horses are bought and sold.
But Rome wasn’t built in a day - so for now, we’re starting with real talk, smart advice, and a newsletter that actually helps.

Welcome to Herdspace
What you’ll find here:

My horse wasn’t selling. I changed my ad after reading some tips on email and a week later she was sold to the best home

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Jessie

Just bought my first horse as an adult rider, so happy I did all my research before I viewed and didn’t waste 4 hours of travel

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Lauren

I love my Friday Feed emails. I took my checklist to a horse viewing last week, it was so useful

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Jade

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Fancy getting no-fluff horse advice, buying tips, and real stories from the yard - straight to your inbox every other Friday?

Sign up to The Friday Feed - a free, bi-weekly email packed with smart tips, honest insights, and a bit of horsey humour. For beginner or experienced riders, owners, and anyone trying to navigate the equestrian world without losing their mind (or their stirrups).

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Aldow Enterprise Park,
Manchester, M12 6AE
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