The Friday Feed

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Join the Herd

It’s free. It’s helpful. It’s here to make horses make more sense.

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What’s inside?
Every other Friday, we’ll drop an email in your inbox with:

Tips for buying and selling horses (that actually make sense)

Templates, checklists + questions to ask so you don’t waste time

Stories, lessons, and hard-won advice from someone who's lived it

Real-world marketing strategies applied to the horse world

Resources designed to save you stress, time, and money

Who’s it for?

You’re buying your first (or fifth) horse and want to get it right

You’ve got a horse to sell but don’t know where to start

You feel like the equestrian world has a secret rulebook you never got

You’re tired of vague ads, misaligned expectations, and wasted weekends

Why it exists?
Because no one hands you a guidebook when you enter the horse world - especially if you're coming in as a parent, a late learner, or just someone who didn’t grow up at the yard.