Buying a Horse? 10 red flags to watch for in adverts (and what to ask instead)

If you’re shopping for your next horse, here are 10 red flags to watch for - and the questions to ask instead:

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🚩 1. “Price on enquiry”

This is a classic frustration. If there’s no price, assume it’s either very high or they’re hoping to test the waters.

Ask: “Is there a ballpark figure you’re working with? I want to make sure I’m not wasting your time.”

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🚩 2. No location listed

If you have to message just to find out where the horse is based, it’s already a barrier.

Ask: “Where is the horse located, and are you open to viewings or trials off-site?”

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🚩 3. “Good to catch (most of the time)”

This might sound harmless, but anything vague like this usually hides a bigger issue.

Ask: “What’s their routine like? Are they turned out alone or in a herd?”

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🚩 4. “Not a novice ride”

What does that actually mean? Are they sharp, green, opinionated?

Ask: “Can you describe what kind of rider they’d be best suited for - and why?

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🚩 5. Photos or videos from years ago\

If you’re only shown media from 2021, ask why.

Ask: “Do you have any recent videos - particularly under saddle or showing groundwork?”

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🚩 6. No mention of injuries or vet history

Every horse has a past. No mention at all = possible omission.

Ask: “Any vet history I should be aware of - past injuries, surgeries, or rehab?”

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🚩 7. One-sentence personality summaries

“Lovely mare, very sweet” tells you very little.

Ask: “What’s she like to handle on the ground? Any quirks or things to know in the stable?”

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🚩 8. No mention of turnout or routine

This says a lot about the horse’s lifestyle - and compatibility with your setup.

Ask: “What’s their daily routine like? How do they cope with changes in environment?”

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🚩 9. Too many buzzwords

“Potential to excel in any sphere.” Translation: we’re not sure what they’re good at.

Ask: “What have they actually done so far - and what are they happiest doing?”

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🚩 10. “No timewasters”

Yes, boundaries are good - but this can come off defensive, even hostile.

Ask: “I just want to make sure I’m a good fit before coming - can I ask a few questions?”

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