The advert is only half the story - the video tells the rest.
Whether you’re selling a horse or just trying to avoid time-wasters, this free shot list makes your footage work harder.
Clear, honest video = confident buyers + quicker sales.
We’ll show you exactly what to film - and what to leave out.
Sign up to read the shot list that’s helped dozens of sellers sell their horses much quicker.
What to Film: Seller Video Shot List
Build trust. Show the truth. Sell faster.
Must-Have Shots
1. Tacking Up + Mounting
Horse tied in stable or yard
Calm tacking-up process
Rider mounting from block or ground
2. Flatwork (Arena or Field)
Walk, trot, canter both reins
Transitions and changes of rein
Circles, serpentines, bending
If applicable: lateral work or lengthening
3. Jumping (If relevant)
Show small fences and build up
Gridwork or single fences from both reins
Include refusals or knockdowns if relevant (buyers prefer honesty)
4. Hacking Footage
Out on roads or bridleway
Passing cars/dogs/other horses if possible
Hacking alone and in company (if applicable)
5. Handling + On the Ground
Picking up feet
Leading in-hand at walk and trot
Loading into a trailer/lorry
Standing quietly tied
Top Tips:
Film in landscape. Don’t crop out legs or feet!
Keep it calm. No dramatic music or fast edits.
Label the clips or edit into one clear video
Don’t hide the reality. Buyers value honesty over perfection.
Want more? We’ve got a dedicated guide: From listed to sold - 15 tips to get your horse sold quickly.
And it’s yours for free. Just click here.
